Marketing Plan of New Innovative Product

Morgan LIFE car 2 Morgan Life car two is a product from Morgan life Car Company which is located in Malvern, Worcestershire.Advertising We will write a custom coursework sample on Marketing Plan of New Innovative Product – Morgan Motor Company specifically for you for only $16.05 $11/page Learn More The company was started by Harry Frederick Stanley Morgan in 1910, and it was operated by its founder until his death in the late fifties (the company has since been then been run by the Morgan family, with the founder’s son taking control of the company; and afterwards, the next of kin taking over the company’s operations after the death of the boss) (Sharma 2010, p. 1). Morgan Motor Company is home to more than 150 employees and it has been producing a lot of cars in the past years, with 2007, standing out as a unique year because the company produced more than 630 cars (Sharma 2010, p. 1). The company has since then produced several ca rs, with recent developments being motivated by the â€Å"green† revolution. This revolution has seen the company produce the Morgan life car. After the launch of the first Morgan life car, Morgan Motor Company is planning to launch a later version of the car, titled: Morgan Life car two. This new product is yet to be launched in 2013, and it follows the previous version of the hydrogen-powered Morgan life car (Sharma 2010, p. 1). The new life car two is to be launched alongside another new model from the Morgan Company, but its management has withheld a lot of information regarding the specifications of the new models. However, it is known that the new Morgan life car contains specifications from its older version (which is known to be a light-weight, fuel-celled powered vehicle). The older version was launched in the 2008, Geneva motor car show, but it was never developed for commercial use, except to showcase the potential hydrogen fuel has on the future sustainability of environmentally-friendly vehicles (Sharma 2010, p. 1). The new version of the Morgan life car is however not meant for showcasing only; it is designed for commercial production as well. The previous version of the Morgan life car was built to run 250 miles on a single tank and it was also made to be fueled by hydrogen power (Sharma 2010, p. 1).Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are many institutions backing the research and development of this new motor vehicle model, with the technological knowhow supplied by QinetiQ, a technology firm from Britain; expertise from several universities including Cranfield university and University of Oxford, and financing supplied by the government of Britain (Sharma 2010, p. 1). Though the details about the new Morgan Motor car are scanty, this study develops a marketing plan for the new product to be launched in the United Kingdom (UK) market. The potential for the new product will therefore be determined after carrying out a comprehensive analysis of the market (through the use of the PEST and SWOT marketing tools). A deeper analysis will also be undertaken to evaluate the consumer trends in the UK, which will affect: the launch of the product; the market segments to be targeted; suggestions regarding product pricing; product’s distribution channels; product promotion strategies; product competition; and product differentiation strategies. Market Analysis The UK automotive industry, just like other developed markets, is swarmed by several automotive car makers. Several automotive companies have dominated the UK automotive industry with prominent players being Aston martin Land rover, range Rover and the likes (Great Britain: Parliament: House of Commons: Trade and Industry Committee 2007). For centuries, the UK automotive industry has dominated the production of motor vehicles and this fact supports the high turnover of 52.5 sterling pounds in the year 2008; coming a close second to the US automotive industry (Great Britain: Parliament: House of Commons: Trade and Industry Committee 2008). In the 1950s, the UK automotive industry was the largest exporter of motor vehicles in the world, but subsequent decades have seen the proliferation of foreign companies owning most of UK automotive brands such as Riley, Rover and Triumph. PEST Analysis The PEST analysis will be used to evaluate the political, economic, social and technological factors affecting the launch of the Morgan life car two. However, this analysis will strongly incline towards analyzing the automotive environment, as opposed to the company.Advertising We will write a custom coursework sample on Marketing Plan of New Innovative Product – Morgan Motor Company specifically for you for only $16.05 $11/page Learn More This means that focus will be given to how the automotive market wor ks, as opposed to how advantaged (or disadvantaged) Morgan Motor Company is in launching the Morgan Life car two. The following analysis therefore emphasizes on the external factors affecting the launch of the Morgan life car two, as opposed to the internal factors. Political Political forces in the UK automotive industry tend to favor the liberalization of the car industry, especially after the economy was liberalized to allow for foreign participation in the UK car industry (as can be evidenced from the acquisition of several British car maker companies by foreign firms). The liberalization of the car industry in the UK is likely to affect the performance of the Morgan life car two because the product is likely to experience a lot of competition from existing (and new car makers) in the eco-friendly car market. It would therefore be no surprise if the eco-friendly car market in the UK is infiltrated with foreign car makers who aim at exploiting the existing market share (shared by Morgan life car two), by introducing other eco-friendly cars. Already, the liberalization of the economy has seen the infiltration of hybrid vehicles from foreign companies such as Japan into the UK market. However, the political environment of the UK automotive sector is also likely to support the production of more Morgan life cars into the UK market because there seems to be sufficient political power to support research and development activities in the production of the Morgan life car two. Already, the Morgan Company has established that, the government is financing research and development activities included in the production of the Morgan life car (Sharma 2010, p. 1). There has also been increased lobbying within government, in the wake of carbon emission concerns in Europe because several lobbying groups have petitioned the government not to tax car ownership, but car usage. These efforts are aimed at avoiding a possibility of hitting the poor people hardest (in terms of car ownership). Such legislative changes are bound to positively affect the sales of Morgan Life car two.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Economic The UK market poses a good market for the launch of the Morgan life car two because the economic potential of the market is high. Current statistics estimate that more than 80% of the population lives in urban areas, and the income per capita are poised to be more than the average statistics in the wider European continent (Smith 2009). These positive characteristics of the economy aim to affirm the fact that, the country’s population has a high purchasing power and therefore, it can purchase many units of the Morgan life car two, in future. In fact, it is estimated that, the country has an average gross domestic product (GDP) of 1.453 billion pounds, thereby creating a lot of potential for the purchase and sustainability of the Morgan life car two (Senior Watch 2011, p. 1). With such kind of gross domestic product, there is hope that the UK automotive market is bound to enjoy the benefits of a good economy and this is in turn expected to boost car sales. Smith (2009 ) affirms that: â€Å"Economists traditionally use GDP to measure economic progress. If GDP is rising, the economy is good and the nation is moving forward. If GDP is falling, the economy is in trouble and the nation is losing ground† (Smith 2009, p. 2). Though GDP may not always predict the standards of living within any given state, it is normally assumed that, a high standard of living means a high GDP and consequently, this means that, the population in the UK is likely to purchase more Morgan life car two if the economy performs well. The 2007/2008 economic slowdown in Europe, US and other countries, is a strong predictor suggesting that, with a poorly performing economy, the purchase of goods and services within the economy is likely to decline. A robust economy is therefore likely to boss the consumption of goods and services and car sales are likely to increase in the same regard. Social In the last century, the UK seems to have embraced car ownership as a social nece ssity (BBC 2009, p. 1). This is true because the use of cars has been perceived as an essential facilitator of daily duties. In other words, many people are now on the move and cars easily facilitate this movement. Recent statistics involving several English households still confirm the common perception that the benefits of owning a car still outweigh its disadvantages (BBC 2009, p. 1). Though the use of cars for various social and economic reasons have significantly reduced in the recent past, there is still a growing number of car purchases in the UK because car ownership has now moved from the conventional markets (adults) to new population groups (such as young people) (BBC 2009, p. 1). There is also more positive outlook in car ownership considering the increased living standards of UK citizens, especially among the poor who often used their cars less frequently. Now, with increased economic conditions, car use has improved. It is estimated that car ownership in the UK has inc reased by more than 30% in the past few years, while the UK population has increased by more than 4% (BBC 2009, p. 1). These figures imply an increase in car sales for the Morgan life car two because as UK makes the transition into eco-friendly cars, there will be a wider population group expected to make the shift. There is a clear understanding that car ownership in the UK is going to improve, but there is even more certainty that the shift form environmentally unfriendly vehicles to environmentally friendly vehicles is bound to significantly increase in the near future. This trend is bound to positively affect the car sales of Morgan life car two. Technological The UK is among the world’s leading technological powerhouse in the realization of green energy (Guardian 2010, p. 1). Though there are concerns that there is not enough government support in the realization of green energy and the development of â€Å"green† cars, there seems to be substantial technological drive in the country to support the demand for environmentally friendly goods. The Morgan life car two is a classic example of the existent technological drive of low carbon technologies in the UK because its primary purpose is to provide an eco-friendly means of transport for consumers. Due to the huge investments made in low carbon technologies, there seems to be enough public and private participation in the realization of low carbon goods. This approach has been supported by most sectors of the UK society. In this regard, the sales and production of the Morgan life car two is likely to be supported by the increased investments in low carbon technologies. SWOT Analysis The SWOT analysis will be used to evaluate the strengths, weaknesses, opportunities and threats that the Morgan Motor Company faces, with regards to the launch of the Morgan life car two. However, this analysis will strongly incline towards analyzing the company’s position regarding the success of the launch of the Morgan life car two (as opposed to the conditions posed by the automotive industry regarding the launch of the Morgan life car). The following analysis therefore emphasizes on the internal factors affecting the launch of the Morgan life car two, as opposed to the external factors. Strengths The Morgan life car two being an eco-friendly car is subject to the motions of the market of eco-friendly vehicles, worldwide. The UK automotive market has in the recent past developed a trend of purchasing eco-friendly cars due to the global concerns voiced about the use of cars with high carbon emission (Great Britain: Parliament: House of Commons: Trade and Industry Committee 2008, p. 19). Although other countries across Europe, Japan, US and several Asian economies have also joined the trend, there is tremendous growth in the purchase of eco-friendly cars in the UK. This fact is likely to increase the sales opportunities for the new Morgan life car. Since the Morgan motor company has aligned itself with this market trend, it is set to gain from increased demand for â€Å"green† vehicles. Moreover, the company is increasingly specializing in the development of new models of hybrid vehicles, starting with the first Morgan motor car and now the second Morgan motor car. This internal company specialization process is poised to make the company stand out as a leader in the development of â€Å"green† vehicles. Threats Though the Morgan Motor Company has specialized in the development of eco-friendly vehicles, there is a lot of competitive pressure coming from other companies which make eco-friendly cars. Since the world is quickly shifting its focus to eco-friendly cars, Morgan’s competitors have also embarked on developing eco-friendly cars (Hart and Tindall 2009, p. 112). This competitive pressure is bound to affect Morgan Motor Company negatively because the competitors are bound to compete for the same market share as the company. The competi tion of the Morgan life car two will majorly come from other hybrid car manufacturers. Currently, the buzz created by the Toyota Prius model in the western automotive market poses a strong competition for the Morgan life car two (International Herald Tribune 2006). Already, the Toyota Prius model has received a lot of positive press for its hybrid vehicle, even though other car manufacturers developed hybrid vehicles before the company (Toyota). Specifically, Honda and Ford developed the first electric vehicles and sports utility vehicles (respectively) before the introduction of the Toyota Prius model, but interestingly, the Toyota Prius model received a lot of commendation for its contribution to the green energy revolution (Consumer Report 2009, p. 1). The UK is no exception to this trend and many automotive consumers are still hooked on the Toyota Prius model, especially because it is expected to be cheaper than the Morgan life car two. More so, the Toyota hybrid model is poised to set the standard for hybrid vehicles across the globe as can be affirmed by the International Herald Tribune (2006) which states that: â€Å"But with a mix of creative engineering, clever promotion and fortunate timing, Toyota Motor has set the de facto standard for the entire class of eco-friendly vehicles. It has licensed its software to Ford Motor and is selling hybrid components to Nissan Motor† (Herald Tribune 2006, p. 4). The Toyota hybrid vehicle is therefore set to pose a stiff competition for the Morgan life car two. However, Toyota Motor group is not the only company expected to pose a stiff competition to Morgan motor company, a German motor company affiliated to the BMW brand, Daimler and Chrysler and General Motors is also said to be quietly developing a hybrid vehicle that is expected to take over the European and American markets by storm (International Herald Tribune 2006). The UK market is going to be no exception. Considering these dynamics, the Morgan m otor company is expected to face stiff competition from other hybrid car makers. Opportunities Due to the increased awareness of carbon emissions produced by the transport industry and other sectors of the economy, there has been an increased demand for eco-friendly cars (Llewellyn 2008). Governments are also expected to join this debate, with more authorities expected to introduce regulations regarding the use of high carbon emitting cars. The UK is no exception. The trend to purchase more eco-friendly cars has already been witnessed in most developed economies such as Japan, US and the wider European continent, with more people demanding for hybrid or electric vehicles for their daily use. With more concern being directed to the effects of environmental pollution caused by the use of fossil fuel, there is no doubt that the demand for eco-friendly cars will boom. The UK in particular is investing more money trying to come up with newer eco-friendly cars to overcome the environmenta l crisis experienced in the country, in respect of carbon emission realized from ongoing economic activities in the country. In similar style, consumers in the automotive industry are quickly searching for more efficient and eco-friendly cars. Regarding the eco-friendly nature of eco-friendly vehicles, Llewellyn (2008) reiterates that: â€Å"Eco friendly cars use electricity; green fuel like ethanol, e-85 and biodiesel; solar power; hybrid motors and even natural gas to power themselves. The eco-friendly automobiles may be hybrid electric vehicles (HEVs), electric vehicles (EVs), or other eco-friendly ones† (Llewellyn 2008, p. 3). The transition from high carbon emitting vehicles into eco-friendly vehicles means that, the Morgan life car two is poised to enjoy booming sales in the UK, in the near future. This is where Morgan Motor Company seeks to gain prominence because it specializes in the production of eco-friendly cars. Moreover, since the trend to buy eco-friendly cars is only starting, Morgan Motor Company is bound to enjoy a very wide market share for eco-friendly cars. This demand projection is expected to sustain the company’s growth into the future. Indeed, this market trend poses a strong opportunity for Morgan Motor Company. Weakness A major weakness of the Morgan life car two (in the UK market) will be its expected price. Eco-friendly cars are known to be expensive and the Morgan life car two is going to be no exception (Greenfootsteps 2006, p. 1). Though there has been very little information revealed about the new Morgan life car, estimates from the previous version of the Morgan life car show that, it cost 2.5 million pounds to build the car, and the new version of the Morgan car is not expected to cost any less (Greenfootsteps 2006, p. 1). Other eco-friendly cars which have swarmed the UK market have been equally expensive, with the recent Toyota Prius costing 16,000 pounds for a unit, which is beyond the reach of many car users (Greenfootsteps 2006, p. 1). Considering the growing enthusiasm among many UK automotive consumers about eco-friendly cars, there is also an increased demand for stylish vehicles among UK’s vehicle consumers. However, many car manufacturers including Morgan Motor Company and Toyota (among others) have failed to deliver in this regard. The Morgan life car two is therefore bound to suffer increased condemnation among UK consumers because it does not have a stylish design. The following picture shows its design: Source: http://www.automotto.com/gallery/morghan-s-lifecar2/ Most of the hybrid vehicles have also suffered the same reputation, with the Toyota Pius being the latest victim of the criticism, after it was criticized for looking like a â€Å"doorstep† (Greenfootsteps 2006, p. 1). The poor design of the Morgan life car two therefore poses as a weakness of the Morgan Motor Company and it may suffer poor sales as a result. Consumer behavior Consumer behavior is like ly to impact the success or failure of the launch of Morgan life car two in the UK automotive market. In the recent past, UK consumers were known to be nationalistic, and therefore buy nationalistic brands. This is an important consumer behavior analysis because it dictates the reception of new products in the local market. Such brand receptiveness was noticed (in the past), with the success of common nationalistic brands such as British Airways (and the likes). Considering Morgan life car two is a local British brand, it is likely to be positively accepted as a nationalistic brand. UK automotive consumers have also joined the larger global consumer group of individuals demanding efficient cars and eco friendly machines. In this regard, there is a diminishing customer base of people who would want to purchase cars that are not environmentally friendly. This changing taste and preference has especially been necessitated by the fact that, there has been increased awareness among UK co nsumers of the damage carbon emission (especially through transportation) does to the environment. There has also been a small market of UK consumers who are willing to spend more money to purchase eco-friendly vehicles as opposed to cars which are not eco-friendly. As a result, companies which produce eco-friendly vehicles are expected to reap a lot of benefits from this emerging trend, and the Morgan life car two is no exception. Target Market segment Due to the expected high prices of the Morgan life car two, the primary target market for the automotive product would be high-end automotive consumers. This target market would be comprised of automotive consumers who buy luxury cars because of the similarity in price ranges (between luxury cars and Morgan life car two). Moreover, the similarity in luxury cars and Morgan life car two transcends the prices and goes into the fact that, both groups of cars are built to transcend the concept of necessity by designing desirable features into the car. For instance, luxury cars are known to have an extraordinarily high performance, or may sometimes be categorized as cars with outstanding features of comfort. In the same manner, the Morgan life car two is designed to have auxiliary features (like its eco-friendly nature), and this sets its above most ordinary cars – the same way luxury cars are different from ordinary cars. The same target market that buys luxury cars are therefore the most suitable target market for this group of vehicles (China daily 2006, p. 1). The high-end target market is majorly comprised of young consumers who have no issue paying for extra features to their vehicles, and in this regard, they make up a small niche of consumers who would not mind buying the Morgan life car two as well. This target market group will consist of sophisticated car buyers with a refined taste of efficiency and eco-friendliness. More so, young buyers will be considered part of the target market because they ar e more knowledgeable about the importance of eco-friendly cars. This is true because most environmental campaigns have been undertaken through online media and young people often frequent such media avenues. They are therefore bound to appreciate the value of eco-friendly cars, more than the elderly. Product and Its components The creation of the final Morgan life car two, involves the augmentation of different parts of the product. This point of view demystifies the common belief that, products are only tangible elements which come about as a result of designing and building the consumable elements of the products (Forsyth 2007, p. 34). In reality, products are often developed as a result of a combination of elements which surpass the consumable elements of the product. Some of these components would include the core benefits of the products; the actual product itself, and the augmented products (BBC 2011). Though not much information has been given regarding the Morgan Life car tw o, the new Morgan life car model is expected to be environmentally friendly and of high performance. Most hybrid motor vehicles are known to poorly perform. The new Morgan motor vehicle is also expected to be a vehicle like nothing else, since it is expected to weigh less than a tone, and after its shelf life, it can be recycled (because it is developed from extremely light-weight materials). The new car is expected to be an electric-diesel hybrid car  Ã¢â‚¬Å"with a range of 1000 miles; 15 mile EV range; a typical large fuel tank size of 20 gallons, which would equate to roughly 50mpg average at least. It gets a sprint from 0-60mph in seven seconds, not too impressive indeed but a mileage of 50 mpg isn’t too bad for any vehicle with quirky retro style and entertaining driving dynamics† (Sharma 2010, p. 1). Other details regarding the vehicle have not been availed by the Morgan motor company but so far, it can be confirmed that, the car will be a â€Å"fun outdoor veh icle†. These features are expected to distinguish it from other hybrid vehicles. The core benefits of the Morgan life car two will emanate from the desire among consumers to purchase goods which meet their personal requirements and the levels which the vehicle is built to meet environmental standards. This attribute defines the core benefits of the product because it will define what customers will derive from the product. The core benefits of the Morgan life car two are often synonymous with the actual product because: â€Å"the core benefits of a product are offered through the components that make up the actual product the customer purchases. For instance, when a consumer returns home from shopping at the grocery store and takes a purchased item out of her shopping bag, the actual product is the item she holds in her hand† (BBC 2011, p. 2). From this analysis, it will be important to include the augmented products of the Morgan life car two in its launch in the UK ma rket because it will be important to include additional benefits to the product to strengthen the purchase decision of a consumer (BBC 2011). Such augmented products will include the provision of guarantees, warranties, after sale services, additional complementary products, and the easy accessibility of the cars. Such information would be useful to strengthen the marketing decision of the product. Product Distribution Channels The distribution channel for Morgan life car two will incorporate several requirements which the product and its distribution channel is expected to perfect. One of such requirement is complete customer satisfaction where customers ought to be completely happy with the sort of services being offered to them (Klein 2000, p. 9). This goal should override any interest of the Morgan Company. The value chain systems will also be aimed at running successful dealership to sustain quality services to the customers. Profitable dealerships are the best way to create a strong brand loyalty for Morgan motor company. The supply chain system will also be designed to harbor a strong customer-company relationship. The product distribution channel will also be designed to have a deep market penetration, especially into the target market segment, so that the company can tap into economies of scale and therefore, be able to quickly recover its initial costs of production. Considering the product also has augmented services, the product distribution channel will also be designed to accommodate additional services such as, after sale services and other similar services identified in this study. Due to the above prevailing factors, the product distribution channel will be simple and will involve three stages: manufacturer, dealer and consumer. In this regard, the products will be produced by the company and transported to the dealerships where consumers can make purchases. To penetrate all sectors of the target market, the dealerships will be located in up-m arket regions where most sales can be made. This includes the setting up of such dealerships in urban centers and major big cities across the primary market. Product Promotion The promotion of the Morgan life car two will majorly depend on the pull strategy because the demand for the product will be driven by the consumer need to purchase eco-friendly vehicles (Learn Marketing 2011, p. 1). Often, companies which have pursued this strategy incur a lot of costs trying to create demand for their products, but the positive aspect about the Morgan life car two is that, a lot of publicity is already given to it by environmental organizations and media buzz that goes around the use of high carbon emitting vehicles. However, since the product will be relatively new in the market, a certain degree of advertising and consumer awareness will have to be undertaken through television media and online marketing to create awareness about the product, and more specifically, to explain the unique fe atures of the product (Simchi-Levi 2003, p. 125). After considerable awareness is created, it will be expected that consumers will demand these products from their dealers and dealers will in turn demand the product form the Morgan Company. This marketing strategy has been successfully used in the sale of toys, in the British market, by driving up demand through children television shows and afterwards, a surge in demand for the toys is envisaged, where children ask their parents for the toys and the parents consequently demand the toys from the shops. In the case of the Morgan life car two, if the eco-friendly nature of the Morgan life car is highly publicized through television and online media, the product demand is expected to increase. Product Pricing Strategy Pricing is an important component of the Morgan life car two. Its importance is especially noted from the fact that, the pricing of the product is crucial in the product positioning strategy of the company (Brassington, P ettitt 2006). Moreover, the pricing strategy is bound to affect the product distribution and marketing strategies. The product pricing strategy is fixed on the framework of a high-end consumer group. In this market segment, there will be minimal elasticity in the pricing demand curve. This means that, with an increase in product pricing, the demand will not be affected. This observation will be observed because this target market is not bound to be motivated by monetary savings, but the value for money, or the product’s features (Kotler 2010). Calculating the cost of the Morgan life car two will be dependent on the fixed and variable costs of the product. Its expected price is expected to be more than 2.5 million pounds. This price is subject to the competitive pressures from other car manufacturers. Since it is expensive to build the Morgan life car, the pricing strategy from the Morgan life car will be profit maximization. Conclusion This study identifies that the Morgan li fe car two is a unique vehicle. Its target market will be upscale automotive consumers. Also, from the SWOT and PEST analyses, we see that, the company stands better odds of succeeding in the UK market, especially considering there is good government support and a thriving economy, at least which supports the sales of such vehicles. However, the biggest threat to stand in the way of Morgan life car two’s launch is the lingering strong competition from other hybrid car makers. This competitive force ought to be effectively tackled through anti-competitive strategies. References BBC. (2009) Car Ownership Up As Mileage Falls (Online) Available at: http://news.bbc.co.uk/2/hi/uk_news/8007798.stm . BBC. (2011) Product Analysis and Design. (Online) Available at: http://www.bbc.co.uk/schools/gcsebitesize/design/resistantmaterials/designanalysisevaluationrev1.shtml . Brassington, F., Pettitt, S. (2006) Principles of marketing. London, Prentice Hall. China daily. (2006) High-End Consu mers Drive up Luxury Sales (Online) Available at: http://www.chinadaily.com.cn/business/2006-07/01/content_630824.htm . Consumer Report. (2009) 2010 Toyota Prius Fuel Economy vs. Competition (Online) Available at: http://news.consumerreports.org/cars/2009/03/2010-toyota-prius-fuel-economy-vs-competition.html   . Forsyth, P. (2007) Demystifying Marketing: A Guide to the Fundamentals for Engineers.  New York, IET. Great Britain: Parliament: House of Commons: Trade and Industry Committee. (2007)  Success and Failure in the UK Car Manufacturing Industry: Fourth Report of Session 2006-07, Report, Together With Formal Minutes, Oral and Written Evidence. London, the Stationery Office. Great Britain: Parliament: House of Commons: Trade and Industry Committee. (2008)  Future of Uk Manufacturing: Oral And Written Evidence. London, the Stationery Office. Greenfootsteps. (2006) Hybrid Car Disadvantages You May Want to Consider. (Online) Available at: http://www.greenfootsteps.com/hybrid -car-disadvantages.html . Guardian. (2010) UK Warned Not to Abandon Low-Carbon Technology Drive (online) Available at: http://www.guardian.co.uk/environment/2010/jul/19/uk-invest-low-carbon-technology . Hart, P., and Tindall, K. (2009) Framing the Global Economic Downturn: Crisis Rhetoric  and the Politics of Recessions. New York, ANU E Press. International Herald Tribune. (2006) Competition for Toyota’s Hybrids (Online) Available at: http://www.motortrend.com/auto_news/112_news68/index.html . Klein, S. (2000) Cybermediation in Auto Distribution: Channel Dynamics and Conflicts  (Online) Available at: http://jcmc.indiana.edu/vol5/issue3/kleinselz.htm . Kotler, P. (2010) Principles of Marketing. London, Pearson. Learn Marketing. (2011) Promotion Strategies (Online) Available at: http://www.learnmarketing.net/promotion.htm . Llewellyn, B. (2008) Green Jobs: A Guide to Eco-Friendly Employment. London, Adams Media. Senior Watch. (2011) Socio-Economic Environment: United Kingdo m (Online) Available at: http://www.seniorwatch.eu/country/united_kingdom/Socio-econenvir%28UK%29.htm . Sharma, V. (2010) Morgan’s LIFEcar 2 Diesel-Electric Hybrid promises 1,000miles  range Per Tank (Online) Available at: http://www.automotto.com/entry/morgan-s-lifecar-2-diesel-electric-hybrid-promises-1000miles-range-per-tank/ . Simchi-Levi, D. (2003) Designing and Managing the Supply Chain: Concepts,  Strategies, and Case Studies. London, McGraw Hill Professional. Smith, L. (2009) High GDP Means Economic Prosperity, or Does It? (Online) Available at: http://www.investopedia.com/articles/economics/08/genuine-progress-indicator-GPI.asp#axzz4x8gHtJQW This coursework on Marketing Plan of New Innovative Product – Morgan Motor Company was written and submitted by user Isabela Blackwell to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Essay Questions Chapter 7

Essay Questions Chapter 7 Essay Questions Chapter 7 Chapter 5 8. a. 28800/263 = 109 units per day (actual output) b. Efficiency = Actual output/Standard output. The standard output is not given therefore we cannot find the Efficiency. c. 38+34+35+32+30+34+22+18+20= 263 seconds Chapter 6 1. The process used here is assembly line. 2. Order Acceptance – NC Machine Programming – Board Fabrication - Load Board .33 min Operation 1.66min – Clean .50 Operation 1.66min – Coat .50 Operation 1.66min – Unload .33 Operation 1.66 min – Expose 1.72 – Load .33 Operation 1.82 min – Develop .33 Operation 1.82min – Inspect .50 Operation 1.82 min – Bake .33 Operation 1.82min – Unload .33 Operation 1.82min – Drilling 1.5 – Copper Plate .20 – Final Test 2.69min –Shipping. 3. Assembly capacity = 60 board per hour x 7.5 hour shift = 450 Board capacity = 47 boards per hour x 7.5 hour shift = 352 According to this capacity of both calculations they do not equal one another. Therefore, they are not balanced 4. The impact of the losses is substantial in my opinion. Having to produce 25% more than needed is absurd. Not only does this waste money, time and resources but it one of the main causes of the failure to meet capacity or job quantities. Having to throw out 25% of what you did that day is costly. 5. Short term I think I would try and add some more drills employees and drills. This is the longest part of the process. If there were more machines and people it would allow the front end process to produce more boards.

History Paper Essay Example | Topics and Well Written Essays - 500 words - 1

History Paper - Essay Example Generally, the language is very easy and imparts full meaning of the excerpt. However, there is one place where the excerpt reads, â€Å"we oppose the greater conception -- the moral order† (Roosevelt) is a bit difficult to understand. Nevertheless, the statements that follow make it clear. In my judgment, assertions which provide important and valuable insights and guidance for governing societies and nations today are the first and the fourth freedom. In the present age, certain nations are invading others because the former are more powerful than the latter. People whose countries are being invaded are denied the right to speak for their rights. They are not powerful enough technologically or geographically to fight for their rights. This has resulted into a state of fear for such countries. Thus, in order to become a free and governing society in the present age, it is important to be free of the freedom of fear and to have the freedom to speak. The third freedom i.e. the freedom from want is literally unachievable in the context of the present age which is basically an age of consumers. People respect those who have more buying power and who are greater consumers. The basic need to consume originates in want and if people get freedom from want, this finishes every thing. On the other hand, it is really not possible to make people free from want in any case as want is the fundamental sign of life. As we live, we need things. Our worldly needs only come to an end when we die. From this perspective, saying that we want to be free from want is illogical. In fact, the freedom from want is no longer relevant in the 21st century in which want and consumption is the epicenter of world’s business and economic growth. Also, the freedom of practicing religion is already there to a large extent in the 21st century. In a vast majority of the countries around the world, people are free to practice their religion irrespective of whether they are a

Summarise the paper"The business risk audit A longitudinal case Essay

Summarise the paper"The business risk audit A longitudinal case study of an audit engagement" - Essay Example In contrast, the longitudinal approach revealed the practices that were embedded in the auditing process. The paper has focused on the impact of BRA on audit engagement. In addition, administrators use methodologies that will increase the profitability of their firms. For example, audit methodologies can divert the attention of the staff from low-value added services by ensuring they focus on more value-added audit services during the process. Moreover, administrators have the power to determine the nature and scope of the audit process. Consequently, it is evident that they have a lot of influence over the outcome of the process. However, it is believed that they will not abuse this influence because they have to protect the legitimacy of their organizations and their profession. Furthermore, it is difficult for the administrators to control the activities of seasoned practitioners from the center of the organization. The introduction of the BRA was informed by the need to shift the focus of the auditor from the financial statement risk to business risk. In addition, it focuses on transforming the nature of auditing from a high volume one to focusing on high level monitoring based on the application of strong analytical tools (Curtis & Turley 2007, p.444). The administrators are concerned with the implications that the audit methodology employed will have on the firm. In contrast, the auditors are influenced by their personal beliefs and experiences. The latter often consider the guidelines that are provided by the former as frameworks rather than something that must be followed strictly. The firm can be sued if its methodologies result in an unexaggerated view of the business. Consequently, the administrators have to ensure that they create effective methodologies that are consistent with the expectations of regulators. The

SEN Autism and Learning Literature review Example | Topics and Well Written Essays - 2000 words

SEN Autism and Learning - Literature review Example The exact cause of Autism remains unknown, and is still under the purview of various ongoing scientific researches. From the previous researches conducted by different scientists there are suggestions that Autism may result from genetic mutations within the human body, but there are no clarifications, as of yet, whether this condition results from rare genetic mutations, or from the rare combinations of commonly occurring gene variants (Abrahams and Geschwind, 2008, 345).    There are also other researches that suggest that Autism may be caused by certain environmental  factors, like pesticides, vaccinations in children, and heavy metals  (Rutter, 2005); though the hypothesis in children’s vaccines has been strongly contended by other researchers, owing to a complete lack of any supporting  scientific material (Gerber and Offit, 2009, 256-261). Kestenbaum (2008), in his research papers suggested that Autism can be observed in a child even before he is 3 years of age, t hough the American Psychiatric Association (2000) states that the external manifestations of Autism during infancy, especially during the child’ first two years, are very subtle and almost esoteric in nature, thus making it extremely difficult to delineate and diagnose the disorder. Autism can be identified by certain clinically characteristics that can be broadly defined as â€Å"deficits in reciprocal social behaviour,  with accompanying delays in the development of language, and  by the emergence of stereotypic patterns of odd behaviour...that reflects a restricted range of interests. Reciprocal  social behaviour refers to the extent to which a child engages  in...social interaction with  others† (Constantino and Todd, 2000, 2043).... This essay approves that from a study of its symptoms and characteristics of the disorder, it is now quite evident that the diagnoses of Autism would be more behaviour based, and not dependent on the mechanism or cause of the disorder. The two most commonly used diagnoses tests for Autism are the Autism Diagnostic Interview-Revised which as a form of semi-structured parent interview; and the Autism Diagnostic Observation Schedule for observing and interacting with a child, in order to understand the nature of his impairments. This report makes a conclusion that autism is a form of developmental disorder that can be diagnosed as early as in a three year old child. However, one must take care that once a child is diagnosed as Autistic, the parents must go in for early intervention, so that the available support systems be started as early as possible, in order to give the child the maximum benefit as regards assistance in acquiring skills necessary for self-care, and social interactions which would help the child to integrate better into the society as he grows up. Counsellors working with autistic children should approach the child with a broader perspective, and include other service providers like psychiatrists, teachers, and other experts in the medical field. The teachers, within an inclusive model, must be well trained and given appropriate support so that they can effectively teach within an integrative classroom setting. Thus, the chief aim should be not in differentiating according to a childâ€⠄¢s disabilities, but more towards focussing on how to integrate a child with learning disabilities with the general children in a class, and the society at large.

Importance Of Reflection In Personal And Professional Development Nursing Essay

Importance Of Reflection In Personal And Professional Development Nursing Essay Reflection is an act of training that is adaptable or a method which encourages independent knowledge that points to progress learners mind and analytical thinking abilities. It aims to link the space amongst model and exercise, express the interaction of services, information and the context of health care ( Mamede, et al., 2012). As a student, it is good to have a bright reflection to balance whats actually going on around; at times it might require lots of recollecting and time. Some many aims are called for reflecting on procedure, like improving practice healthy, making others understand that their thoughts or doing are not effective as it ought to be given satisfaction. The reflection could also be an experience where one can recall knowledge and think how to assess it to solve a solution. The importance of reflection in many professions such as nursing, doctors and teaching has helped the profession services to improve their level of skills for future functioning by assessing the state, level of errors that has occurred previously and find a better solution to it against the future. It has given stronger thoughts around the caring of a lifetime and work they desire, better assurance in the selections they desire. It has created better self-confidence in the services, potentials and qualities they produce for the profession of their choice. It has also made professional life remaining in a progress side to contest for occupations as well as giving the sense and abilities to examine their skills, private abilities and capabilities with managers. Finally it has help in good problem-solving and design services. Reflection is the heart of effective learning to the development of all professionals simply because it allows everyone to learn from practice. Reflective practice has different methods of dealing with issues such as self and peer assessment, problem-based knowledge; personal development planning and assembly work can altogether be expanded to back a reflective methodology. In discussing how reflective practice can be used in professional body to ensure continuing professional development. When the concept of reflective practice was initiated by Donald Schà ¶n (1983) schools, colleges and every education area started planning educator teaching and professional development plans centered on this idea. The significance of reflective in educational module is to ensure more planning and it will expose a choice of styles. It will identify different way in which team partners select to reflect on specific actions. Action study is an instrument of program training containing of continuous response that aims particular problems in a specific group setting (Hopkins Antes, 1990). By means of this, it develops a standard idea in teacher learning curriculums. The trainer mentor as academic and role example inspires students to place philosophies theyve studied into practice in their schoolrooms. Involving myself in a professional development institutions is a way to combine reflection into practice. The reflective medical health method has been introduced in some occupation area and it has developed into the work series in one way to the other, all the way through appraisals or assessment. Normally, its a ways of accepting personal accountability for issues like: Their continuous practiced development (CPD). Creating a reasonable and sensible assessment of their personal work. Distinguishing their personal powers and anywhere they want to make a values influence to a team or workforce. Knowing their personal limits and recognizing the education they want to advance my working. Be aware of their own performance with others and accepting accountability for their activities. The ability to know when they should make a valuable impacts to a group dialogs and when not and seeing ways of educating individual also team functioning. The question about reflective practice is how does it delivery and improve quality care when change is introduced with a service or management or how can one understand if these changes benefit the service users. Everyday group and monitoring of client information can be a good practice for this. The procedure of measuring and evaluating the benefit can be signified to as the performance pointers subject to what is about to be measured. Some of the tools used to measure the results of therapy can support organization to see the importance of incoming information if this data are exercised to recover client care. This information needs to be interpreted into significant evidence that could notify choice creation at home and organization level if they are going to implement good practice. Performance pointers are goals set by a team, sector or service, at time it may be detailed to success of standards, lessening the time of waiting or client release. The performance pointers can be amended over time and reflect the development of correction in a team and this has been witnessed in the change of models used in different sectors. Being reflective in a team, it will help to prove that health worker, professionals are vigorously worried around the goals and penalties of the labour they are responsible for, allows all individuals to screen, assess and study their own training constantly. It makes them to be observed sensibly at training, instruction to acquire new competencies and empathetic and the needs for unbiased approach. It also improves professional knowledge and individual satisfaction throughout teamwork and conversation between practitioners. In a precise case of the nursing professions in a care home setting (Appendices 1.), it is advised that the professional to recognize, respect and perform actions that will protect the persons right to make a decision about their health, cure, and well-being, turning them excused from any kind of unfairness (Gardiner, 2003). It also compels them to execute or contribute to health care without the approval of the patient, apart from in cases of looming risk of death (Volbrecht, 2002). Hence, any nursing intervention is required to be voted on the bioethics principles of malfeasance, non-malfeasance, beneficence, and autonomy and it can only be conducted with the permission of involving person, based on sufficient information (American Nurses Association, 2001). Conclusion The need for bathing in this case certainly has created an ethical dilemma to the care giver, because this procedure involves the collision of two fundamental rights: the basic right to health and the right of denial due to personal values or past experience. Caregivers know that force bathing is basically acting against the patients rights according to nursing guidelines and realization of the fact is also imperative that experience of force bathing will create even more complexities in the future care management of Mr. James. Although, bathing him very important for his health yet this situation requires health care giver professional to make a decision in favor of the pervasiveness of the dignity as the boundary and bottom for her other rights these dilemmas in the case of Mr. James can be solved by means of alternative counseling. Caregivers in such a situation require to make deepening understanding of Mr. James mental block and difficult behavior. As a caregiver first task was to collect complete information about this difficult behavior of Mr. James from him and his family members, Mr. James was encouraged to speak of his previous bad experience; it requires patients to bear harshness and indecent language. After gathering the fact related to his behavior next step was to evaluate the situation which required the identification of problem, solution and alternative option. The caregiver decides to convince Mr. James to have a bath continuously. The strategy adopted was instead of making him bath care givers started to ask him on routine would he like to have a bath, the advantages of having a bath and disadvantages of not having were lightly and repeatedly presented to him. Being a care givers professional I decided that an ongoing attempt to persuade Mr. James to have a bath will keep going till he himself agree to have a bath but he will not be forced bath and his personal dignity will be kept supreme. Appendices 1 MR. James was admitted in the care care Home where I am doing my placement suffering from memory loss. He was accompanied by family and was skeptical about my ability to give him bed bath as a result of some abuses he had received in the past and competency. However , after much talk and the senior carer appeal to him to allow me to give him bed bath that he will okay yet Mr. James was just behaving funny using swearing words and turns deaf ear. Some family of Mr. James member also joins to talk to him but he refuses.

macbeth translation Essay -- essays research papers

Scene i: Play opens on eerie, macabre note in "an open place," where we see the three witches, the "weird sisters." In a dozen lines, they announce their evil nature by saying "Fair is foul,and foul is fair/Hover through the fog and the filthy air," and their intention to meet with Macbeth once the "hurly-burly" of a battle between the forces loyal to the King Duncan (led by Macbeth) and a rebels army (led by the current Thane of Cawdor) comes to an end. (Jump to the text of Act I, Scene i) Scene ii: At the camp of the Scottish King Duncan, a wounded officer tells the king and his son, Malcolm, about the heroism of Macbeth and his friend Banquo in the fight against the rebels. News shortly arrives that the battle has now been won. Duncan orders the execution of the captured Thane of Cawdor and then transfers this title and estate to Macbeth, the new Thane of Cawdor.(Jump to the text of Act I, Scene ii) Scene iii: Set on a heath, the three witches coven together again. They brag about their unnatural deeds and their powers over the supernatural world. Macbeth and Banquo appear on what Macbeth describes as an unusually, "foul and fair" day. The three witches predict that Macbeth will become Thane of Cawdor and ultimately king of Scotland, and that his cohort Banquo will never rule. Macbeth pleads with them for more information about his future, but they vanish. Two of the king's men (Rosse and Angus) tell Macbeth about his elevation to the position of Thane of Cawdor. Macbeth and Banquo are taken aback by the accuracy of the witches' prediction. For his part, Macbeth is by now inclined to believe that it is his fortune to become king. (Jump to the text of Act I, Scene iii) Scene iv: At Duncan's castle, the king, Malcolm and another of the king's sons, Donalbain, greet Macbeth and Banquo. Duncan announces that he will visit Macbeth at the new Thane's castle near Inverness, and then names his oldest son Malcolm as successor to the throne. Macbeth says that he will go to Inverness in advance to prepare for the king's arrival. But in a stage aside, Macbeth speculates that Malcolm is an additional obstacle to his attainment of the throne as prophesied by the witches. (Jump to the text of Act I, Scene iv) Scene v: At Macbeth's Inverness castle, Lady Macbeth reads a letter from her husband, in which he convey... ...ane. Macbeth realizes what this means in terms of the prophecies, but vows to fight on, still assured that no man born of woman can kill him. (Jump to the text of Act V, Scene v) Scene vi: Malcolm, Macduff and a lord of their party, Siward, prepare to assault the walls of Macbeth's castle. (Jump to the text of Act V, Scene vi) Scene vii: Macbeth appears in armor and kills Siward. He encounters Macduff and the two duel throughout the remainder of the scene. (Jump to the text of Act V, Scene vii) Scene viii: As the fight between them continues, Macduff tells Macbeth that he is not a "natural" product of his mother's womb, that he was prematurely ripped from it and (technically) is "not of woman born." Macbeth faces the challenge bravely, telling his foe to "Lay on, Macduff." Macduff does just that and kills Macbeth. Macduff appears carrying Macbeth's severed head and hails Malcolm as the new king of Scotland. Malcolm says that when he is crowned, he will make Macduff and his supporters Earls of the realm as they all celebrate the triumph over Macbeth, Lady Macbeth and the evil that they wrought in Scotland. (Jump to the text of Act V, Scene viii)